Book Review: The New Rules of Marketing & PR

The Internet and social media have, indeed, changed the rules of Marketing and PR. It has opened up a whole new world where you do not have to go through any other medium to connect to your customer. Author David Meerman Scott explains it perfectly: The Internet is “making public relations public again.”

This book is very generous in teaching readers how to adjust to the new age of media and giving examples of sucesses of companies that have been bold enough to exercise the new rules even before the rules were in place.

The new rules are not confusing. They make perfect sense. The new rules do not make the old rules obsolete. The new rules are the old rules evolved and then some.

Marketing and PR professionals now have this unique opportunity to connect to their audience, to be able to see where there audience is, to be able to anticipate what the audience needs, to be able to interact with their audience, to become real to their audience. This book is a must-read if you want to pounce on this opportunity.

Rating: 4.5/5