Archive for March, 2010

Spring Reading Thing 2010

I’ve looked forward to spring since about two years ago, not because I feel it here in the Philippines (we only have two seasons, really: summer and rainy. And maybe the occasional cool breeze during the Christmas season) but because I get to join the Spring Reading Thing — a low-pressure reading challenge hosted by Katrina of Callapider Days.

To find out more about the reading challenge, go here.

Timeline for reading: March 20 – June 20, 2010

Here’s my list:

1. Walking with God by John Eldredge

2. American Wife by Curtis Sittenfeld

3. Swapping Lives by Jane Green

4. A Prayer for Owen Meany by John Irving

5. Single Men are Like Waffles Single Women are Like Spaghetti by Bill and Pam Farrel

6. What the Dog Saw by Malcolm Gladwell

7. The Guernsey Literary and Potato Peel Pie Society by Mary Ann Shaffer and Annie Barrows

8. The Hole in our Gospel by Richard Stearns

9. Watermelon by Marian Keyes – DONE

10. S.H.A.P.E. by Erik Rees

I want to know what’s on your list, too! So please leave a comment with a URL to your blog so I can check out your list, too.



March 21, 2010 at 12:04 am 31 comments

Book Review: The New Rules of Marketing & PR

The Internet and social media have, indeed, changed the rules of Marketing and PR. It has opened up a whole new world where you do not have to go through any other medium to connect to your customer. Author David Meerman Scott explains it perfectly: The Internet is “making public relations public again.”

This book is very generous in teaching readers how to adjust to the new age of media and giving examples of sucesses of companies that have been bold enough to exercise the new rules even before the rules were in place.

The new rules are not confusing. They make perfect sense. The new rules do not make the old rules obsolete. The new rules are the old rules evolved and then some.

Marketing and PR professionals now have this unique opportunity to connect to their audience, to be able to see where there audience is, to be able to anticipate what the audience needs, to be able to interact with their audience, to become real to their audience. This book is a must-read if you want to pounce on this opportunity.

Rating: 4.5/5

March 8, 2010 at 10:17 pm 1 comment

Book Review: Olive Kitteridge by Elizabeth Strout

I wouldn’t consider Olive Kitteridge a light read. It’s not hard to understand but I took my time reading it, not because it was a chore to read, because it’s just the opposite, but because this is the kind of book that you need to digest a chapter at a time.

Olive Kitteridge is a 70-something woman who is as complicated as women come. She is mean at times, speaks her mind, and often misunderstood. But just like most misunderstood people, she is not the way she is without reason. This doesn’t excuse her sometimes annoying behavior but it just proves that there is so much more than what we see and know about the people around us.

The book, which won a Pulitzer Prize, is not all about Olive but weaves different stories of people. The stories have Olive in common. My favorite chapters are the first one, which tell the story of Olive’s husband’s friendship with his assistant in the pharmacy he works for, the story about the man who keeps forgetting to get his wife her donut, the story about the couple who call the other couples they know the name of the couple’s kids (the Lydias), the story about Olive’s son and his second wife, and of course, the last chapter.

Olive Kitteridge made me feel a variety of emotions. I went from sad to excited, reflective to giddy, loving to heartbroken. Not many books do that to you. And that is why I loved this novel by Elizabeth Strout so much.

Rating: 5/5

March 8, 2010 at 1:05 am Leave a comment

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